Odette Blanc (1976) and Marc Sala (1980), are one of the most interesting couples of graphic and product designers of the current Barcelona panorama. They are the creative heart of the company WhyNotDesign, a project born in Barcelona in 2008, and they have established a very special bond with Etternal. Marc and Odette, Odette and Marc are responsible for the entire corporate image of Etternal, and, from there, the illusion with which they have received the commission to contribute their peculiar vision of design to one of the most exclusive urns of the collection Memoriam. The result is a piece of high visual impact, young, attractive and groundbreaking. Because the Urn Always comes from the present look to a universal and eternal feeling: to pay a visual homage to the memory of a loved one to keep it alive.